The Nickelodeon brand transcends generations and geography — and when our Sales organization meets with current and prospective partners, leaving a memorable impression goes a long way. I work closely with designers and manufacturers to produce custom Nickelodeon-branded products made specifically to enhance Sales interactions and brand affinity.
The Nickelodeon Sales organization has over 200+ employees and ensuring consistent Sales messaging can become difficult when Sales materials aren’t easily accessible. I created an internal website that provides easy, user-friendly access to my team’s materials to further align a large and complex Sales organization.
Shortly after the Assembly rebrand was complete, we shifted our focus to externalizing our new positioning. My goal is to always keep Assembly’s messaging relatable yet provocative. I designed a hoodie that places our unique point-of-view front and center while using our brand as a vehicle for that message. The hoodie appealed to our younger employee demographic by adopting minimal and trendy design elements. Employees who received the secret password were directed to the Assembly Marketplace website to order their limited edition hoodie. Within days, employees received their hoodies which went on to became a big conservation starter both within and outside the office.
Assembly’s original website didn’t match the edgy, tech-focused and sophisticated essence of the company. I worked with an external website development agency to align the real-life experience of Assembly to its digital experience. I authored all copy as well as approved all creative and user experience decisions. The new website offers visitors a more concise, provocative and authentic experience across desktop and mobile devices.
Rallying a group of diverse individuals towards a singular vision is no easy feat. I developed a welcome kit to help employees align with Assembly’s goals, values, and attitude. The core of the “Welcome Kit” is the culture book which communicates who Assembly is, and who Assembly isn’t. I led all copy, creative direction, and production oversight for the project.
I lead all the planning of Assembly’s CES (Consumer Electronics Show) presence for clients, partners and colleagues with the goal of positioning Assembly as an authoritative leader within the innovation and technology marketplace. I managed all event communications, design assets, client gifts/premiums, talent/speaker management, hotel and venue accommodations, and ground transportation during the 2-day event.
An agency can be defined by the clients they choose to partner with. I worked with a video editor to develop a “hype video” of our client roster. I selected and mixed the music as well as directed the overall flow and rhythm of the client video assets. The sizzle reel’s goal is to create excitement and enthusiasm during new business meetings and agency pitch presentations.
Every Friday, I author an agency-wide newsletter, STAY WOKE. My aim for the newsletter is to share agency updates while also providing cultural/industry news and professional tips. Each week, I curate the most compelling stories that align to our agency’s four values: enduring, rebellious, relentless and transparent. The newsletter is meant to not only keep employees smart about what Assembly is up to, but also keep them abreast of relevant trends to help improve their day-to-day.
Ad Age's A-List is an annual compilation of the most innovative, impactful and top-performing agencies across the marketing and advertising industry. In addition to developing the winning written submission, I produced the photo shoot that accompanied our "Media Agency of the Year" editorial feature in Ad Age. I led the art direction and concept development, studio space selection, wardrobe oversight and hair/makeup vendor selection.
The full editorial is published on the Ad Age website. (subscription required)
